Tag Archives: big idea

The lack of importance of ‘The Big Idea’ in Writing and in Business

We were discussing the importance of the ‘big idea’ as part of our creative writing course with Gary yesterday.

Once again I thought this was a great concept for exploring the implications between my separate areas of interest – what part does a ‘Big Idea’ really play across my major interests of travel, writing, photography and running a business?

Today I would like to explore the “Big Idea” both in writing and in running a business.


Gary – the creative writing teacher –  explained that many new writers are  discouraged from writing anything of significance because they feel that they do not have that ‘Big Idea ‘. They are not sure why anyone would read their work as they do not have a neat, original significant message that they can capture and present through plot. They are conscious that they lack any well packaged idea that will fundamentally change or illuminate the way their readers feel about life, and for this reason they are reluctant to write anything at all.

However as Gary pointed out a good story teller can put two interesting characters in a room and create a work that runs across the spectrum of human experience – great ideas are not a significant part of the output of professional writers.

 Running a Business

I see exactly the same concept in the whole field of starting and running SME businesses.

People are obsessed with a ‘great business idea’ when in fact the success of an enterprise is all about the people and execution. We are familiar  with exceptional role models, and indeed we enjoy reading about their lives. But the reality is for almost all people starting and growing a business is that there is simply no original big idea they can effectively exploit with their limited working capital. They should focus instead on the quality of the team and the processes and execution required to deliver the returns anticipated.

What a shame that in both of these endeavors – writing and entrepreneurship – the hunt for a ‘big idea’ can be so counter productive, and so often result in a paralysis that limits our ability to express ourselves and learn these crafts through practice and feedback. Both of these crafts are almost impossibly difficult to do well – but if you don’t start you will never learn.

 The business of the novelist is not to chronicle great events but to make small ones interesting – Schopenhauer