My interest in business started from a global career in IT solution selling. From there I became an avid reader of business books and magazines – and after the false starts that all entrepreneurs go through I started Claromentis in 1998 – I remain the MD today and thoroughly enjoy our work and everything it brings to me.

Casper Berry discuss risk at Vistage 41

There are so many parallels – in my view – across the seemingly disparate interests I have in running a business, writing and photography. One of the most obvious ones is that you have to find a way to stay in the game for long enough to get to be any good at it, to build up resources, teams and people. Success in any of these endeavors on a consistent basis is not something that comes easy – it takes effort and focus over a sustained period. And for most of us that’s pretty hard –  there are always other temptations.